A Public Speaking Tune-Up

Being a former speech teacher, I'm still amazed how people who should know better, take little time in preparing important presentations. In recent years, I've worked with people on improving their sales and board presentations, usually shortening them and taking out industry jargon, with great results, including improved sales and commissions. They have been grateful.

The first rule of developing a good presentation is be yourself. The second is practice, practice, practice, in the mirror or with a video camera. The third is to get someone you can trust, and knows your business, to critique your presentation. The fourth is to make the suggested changes.

In preparing your presentation, use active, directive language. Know your audience and be realistic about their expectations.

Next, analyze your audience. A little research about their prior knowledge about the subject will go along way delineating an A presentation from a C one.

Always be logical. An anecdote or two may help. Provide conclusions and proofs. Provide your most important points first, and others in order or descending importance. Reiterate the important points in your conclusion. (Many times I prefer to write the conclusion first, followed by the opening and body to support the conclusions).

In terms of language, always use an active voice with personal language, inclusive pronouns and concrete references. Keep it simple, and do not use jargon.

The best written presentation may fall short if you do not consider the elements of your delivery. Personal appearance, pacing, tone of voice and the elimination of distracting mannerisms will all add to you giving an A presentation.

If you plan on handling questions, make sure you have the answers to every possible question which may be asked. If not, ask them to see you afterwards and arrange to have the question answered.

If you are using Power Point or videos to enhance you presentation, make sure in advance your software is compatible with the hardware in the room.

Always seek better. Like a good wine, you'll get better with age.

If you follow these simple suggestions, I assure you will be able to deliver A presentations every time.

Alan